Packaging is often the first thing your customers see and touch of your product. It protects the contents, carries your brand and helps decide – on the shelf or at the front door – whether a product wins people over. At the same time, the choice is huge: folding carton or gift box, kraft board or corrugated board, offset or digital printing? The following steps will help you find, step by step, the packaging that suits your product, your target group and your budget.
The starting point is not the design but the contents. The more precisely you describe your product, the better the packaging will fit:
Where and how will the packaging be used? The answer changes the requirements fundamentally:
The product and its purpose usually point to the basic format:
Not sure which format fits best? In our configurator you can compare different packaging types and options without obligation.
The material affects stability, print result, appearance and price alike:
You will find a detailed comparison in our article GC1, GC2 or kraft board.
Good packaging communicates in seconds what your product is and what your brand stands for. Focus on a few clear messages: logo, product name, key benefits and mandatory information. As a rule of thumb for the printing process: digital printing pays off for smaller runs and variants, offset printing for larger quantities with consistently high colour quality – find out more in Offset or digital printing.
Finishes such as hot foil, embossing, spot UV coating or soft-touch lamination make your packaging look and feel more premium. Use them selectively, for example on the logo – for maximum impact at manageable cost. For inspiration, see our article Finishing that works.
More and more customers pay attention to how environmentally friendly packaging is. We use FSC®-certified raw materials and up to 100% recyclable materials. A precisely fitting size also helps to save material and filling. Don’t forget your obligations as a company placing packaging on the market, such as registration in the German packaging register LUCID – details in our article on the Packaging Act.
The unit price usually falls as the run length rises, because set-up costs for printing and cutting dies are spread over more units. So think about how much you realistically need over the coming months – and how much storage space you have. Folding cartons delivered flat save a lot of space. We produce our packaging from 500 units, delivered free to your door.
Before the series starts, a sample is well worth it. A blank (white) sample shows whether the shape and fit are right; a printed sample lets you experience colours and finishes. Test the sample in real use: Does the product fit securely? Is the packaging easy to fill and close? How does it look on the shelf or when unboxed? How a project runs from sample to delivery is explained in our article From sample to series.
The right packaging comes from the interplay of product, purpose, material and design. You don’t have to go it alone: send us your enquiry or put together your packaging directly in the configurator – we will be happy to advise you and send you a binding quote within 24 hours.
Your partner for printed packaging and print products – direct from the manufacturer, with our own production and delivery throughout Germany.