Offset or digital printing? This question comes up in almost every print project, whether packaging, brochure or label. Both processes deliver high-quality results. But they work in fundamentally different ways, and their cost-effectiveness depends heavily on the run length. Here is how the two processes differ and which one is right for your project.
In offset printing, a separate printing plate is made for each ink colour. The ink is first transferred from the plate to a rubber blanket and from there to the paper or board. That is where the name comes from: the image is “offset” from the plate. Setting up the press takes time and material. But once it is running, it prints very quickly and with consistent quality.
In digital printing, the data goes straight from the computer to the press. No printing plates are needed. This means every sheet can look different. That is ideal for personalised designs or several variants in one run. Because set-up costs are almost entirely eliminated, digital printing pays off from just a few copies.
Read more in our article Digital printing: options for small and medium runs.
In many projects we use both processes. Samples and short runs are printed digitally. The main run is printed offset. This lets you test your design affordably and then benefit from low unit costs. We offer both processes from our own production, with colour management to ISO 12647.
The quantity at which offset printing pays off depends on format, material, colours and finishing. There is no fixed threshold. Tell us the quantity and design. We will calculate the most economical option for you and send you a binding quote within 24 hours. For an overview of other processes, see our article The most important printing processes at a glance.
Your partner for printed packaging and print products – direct from the manufacturer, with our own production and delivery throughout Germany.