Dozens of similar products often stand side by side on the shelf. What makes the difference is frequently the surface: a metallic shine, a velvety feel or a tactile logo. Surface finishes turn good packaging into a brand experience. Here is an overview of the most important finishes.
Metallic effects in gold, silver, copper or holographic are transferred onto the packaging with a heated die. They instantly add an exclusive character. More in our article Hot foil stamping.
The foil is applied directly in the printing press and can be overprinted. This creates metallic shades in many variations. It is particularly economical for large runs.
Embossing, debossing or blind embossing shape the material and make logos and patterns tactile. Embossing looks subtle and timeless. More in our article Raised varnish and embossing.
A velvety, deep matt surface that invites people to touch it. Ideal for cosmetics, technology and premium products. More in our article Soft-touch lamination.
Gloss for the whole surface or targeted accents on the logo and image. It is especially effective in contrast with matt surfaces. More in our article What is UV coating?.
A particularly thick varnish creates raised, glossy elements you can feel with your fingers.
Special varnishes imitate surfaces such as sand, leather or wood. They create an unusual feel and suit brands that deliberately want to stand out.
Varnishes with glitter or pearlescent pigments make surfaces shimmer depending on the light. They are popular for cosmetics, gift packaging and seasonal editions.
Microcapsules in the varnish release a scent when rubbed, such as vanilla, lemon or coffee. This is a surprising experience for mailings, promotions or cosmetics.
A window shows the product. Creative cut-outs create exciting glimpses inside and special shapes. Well planned, windows need very little extra material.
Through-dyed papers and linen or fine-textured papers used to wrap gift boxes create an elegant impression, often without any additional finishing. More in our article What types of paper are there?.
Which finish suits your brand? We will be happy to advise you on combinations, materials and costs. Order our free sample pack. You will receive a binding quote within 24 hours.
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