Is your logo deep blue on the website, rather purple on the flyer and almost grey on the packaging? Many companies know these deviations. They are more than a cosmetic flaw. Colour accuracy in printing decides whether a brand looks professional and trustworthy. Here is why it matters so much and how to achieve it.
Standardised printing: The ISO 12647 standard defines how colours are printed and measured under defined conditions. We work with colour management to this standard. This ensures reproducible results, even for reorders.
Measuring instead of guessing: Colours are checked with measuring instruments during printing. The deviation from the target value is expressed as Delta E (ΔE). The smaller the value, the more accurately the colour matches.
Colour-accurate proof: A proof simulates the final result before printing. This lets you approve colours before the run starts.
Spot colours for brand colours: For logos and areas that must be absolutely exact, HKS or Pantone spot colours in offset printing are recommended.
Standard lighting: Colours are assessed under standardised light. That way everyone involved compares under the same conditions.
Colour accuracy is particularly demanding in packaging. The materials are diverse, and packs stand right next to each other on the shelf. Especially for product families with several variants, brand colours must look identical on every box. A sample before the series gives you certainty. More in our article How is perfect print quality achieved?.
Would you like your brand colours to be right on every pack and every printed item? We print in our own production with colour management to ISO 12647 and check your print data free of charge. You will receive a binding quote within 24 hours.
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